Digital Marketing Specialist – 12

lotusworks | Posted 15-09-2021

Sligo (Digital Marketing)


The Digital Marketing Specialist will work with the LotusWorks Marketing team based in our Sligo HQ. You will need to love challenges and hard work. You will work with creative, fun-loving people who are working to maintain and build the LotusWorks brand internationally.
You will develop, implement, track and optimise digital marketing campaigns across all online channels. The role-holder will make a significant contribution to the accelerated growth of LotusWorks’ online platforms. You will work across our brand on areas such as SEO, social media marketing, PPC, website development & management, Google Analytics, Google AdWords and all things digital marketing related. This is a 12- month contract.
Your Job Responsibilities
As a Digital Marketing Specialist your job responsibilities will include:

  • Ensuring online activities / campaigns have the highest return on investment
  • Researching and proposing strategic campaigns in line with the company’s business objectives and market trends
  • Digital content creation & content management
  • Manage all LotusWorks’ social media channels & implement / activate social media strategy. Grow LotusWorks social media following and ensure the brand is connected with target audience
  • Presenting analytical reports to enable the measurement of campaign performance
  • Assessing our websites and develop prioritised SEO technical and content recommendations
  • Managing and developing highly effective email campaigns
  • Creating and adding effective web content
  • Understand market trends in relation to SEO & continuously review keywords on the website ensuring content is up to date and on brand
  • Working closely with the Marketing Assistant to ensure internal communications are consistent with external activities
  • Evaluating emerging technologies for adoption where appropriate
  • Creating and maintaining a strong online brand strategy & ensure messaging is on-brand for our target audiences
  • Ensuring data management efficiency and regular reporting to the Marketing Executive
  • Managing Business Development campaigns which will involve creation of marketing collateral and communications to enhance the brand
  • Supporting all company marketing activities in response to business needs

Requirements
  • 2 + years’ experience in digital marketing
  • 3rd level qualification in marketing, digital marketing, or a related discipline
  • Up to date knowledge and experience of digital media strategies
  • Demonstrated experience in creating digital marketing campaigns
  • Website management
  • Working knowledge of MS Office, Adobe, PreziNext and the full Adobe suite including InDesign, Illustrator and Premier Pro
  • Strong project management skills and ability to prioritise
  • Knowledge of Google Analytics and ad serving tools
  • Effective team player
  • Strong analytical skills and data driven thinking
  • Excellent communication and people skills

Benefits
  • VHI Healthcare Cover
  • Life Assurance
  • Pension Contribution
  • Training & Educational Assistance (Engineers Ireland CPD Members)
  • Annual GP Check-Up
  • Extra Annual Leave
  • Healthcare Screening

About LotusWorks
LotusWorks is a trusted partner to the world’s leading companies in Europe and North America since 1989. Our technical and engineering talent work on client sites to support world-class manufacturing. LotusWorks is a multi-award-winning company and is recognised as a Great Place to Work.
For more information on this Digital Marketing Specialist job or building your career with LotusWorks, call our Talent Specialist’s on +353 71 91 69 783 or email jobs@lotusworks.com
LotusWorks is proud to be listed a GPTW Best Workplaces 2017-2021
LotusWorks is an Equal Opportunity Employer